Leadership Lessons from a Shirtless Dancing Guy: What Marketers Could Learn
- Find a way for your brand to define its category, not just compete in an existing one.
- The first to define a category risks ridicule. Individuals will never use a computer. Who would put wheels on a board and try to skate on it?
- Be visible and remarkable; nobody cares if you’re simply different.
- Seed the market; reward your first customers disproportionately.
- Turn customers into evangelists for your brand.
- Authenticity trumps creativity — every time (but it helps if it’s also creative!)
This was posted by Steve Calkins on Friday, March 12th, 2010 and is filed under Blog, Brand, Featured, Strategy Team Blog, it contains the following tags Brand, branding, leadership, lessons, marketing.
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