What we are reading

Tribes, by Seth Godin

• http://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=sr_1_1?ie=UTF8&s=books&qid=1266351386&sr=8-1

Brand Gap, by Marty Neumeier

• http://www.amazon.com/Brand-Gap-Expanded-Marty-Neumeier/dp/0321348109/ref=sr_1_1?ie=UTF8&s=books&qid=1266351425&sr=8-1

The E Myth Revisited, by Michael E. Gerber

• http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?ie=UTF8&s=books&qid=1266351483&sr=8-1

The Long Tail, by Chris Anderson

• http://www.amazon.com/gp/product/1401309666/ref=oss_product

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan and Julien Smith

• http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085/ref=sr_1_1?ie=UTF8&s=books&qid=1267476501&sr=8-1