breezeim.com http://breezeim.com Mon, 05 Apr 2010 22:42:50 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Google responds to Buzz consum… http://breezeim.com/blog/google-responds-to-buzz-consum http://breezeim.com/blog/google-responds-to-buzz-consum#comments Mon, 05 Apr 2010 22:42:50 +0000 Steve Calkins http://breezeim.com/blog/google-responds-to-buzz-consum Google responds to Buzz consumer privacy concerns: http://om.ly/hlXJ

]]> http://breezeim.com/blog/google-responds-to-buzz-consum/feed 0 Twitter Weekly Updates for 2010-04-04 http://breezeim.com/blog/twitter-weekly-updates-for-2010-04-04 http://breezeim.com/blog/twitter-weekly-updates-for-2010-04-04#comments Sun, 04 Apr 2010 19:46:00 +0000 Steve Calkins http://breezeim.com/blog/twitter-weekly-updates-for-2010-04-04 ]]> http://breezeim.com/blog/twitter-weekly-updates-for-2010-04-04/feed 0 Don’t Take That Tone With Me! http://breezeim.com/uncategorized/dont-take-that-tone-with-me http://breezeim.com/uncategorized/dont-take-that-tone-with-me#comments Thu, 01 Apr 2010 20:36:49 +0000 lherbert http://breezeim.com/?p=1141 If the 3 rules in real estate are location, location, location then the 3 rules of marketing are audience, audience, audience. ProBlogger Kelly Diels recently posted “Do you hate your customer?” and examined what can happen when contempt replaces a deeper understanding of your audience. Kelly reminds us that no one does business with companies “that don’t even like them.” Take a look at your own blogs and marketing messages. Do they express a thinly veiled disdain for the values of your audience? If so, you may be ostracizing the very people you hope to attract.

]]> http://breezeim.com/uncategorized/dont-take-that-tone-with-me/feed 0 The Birds and the Bees Can’t Always “Make it Happen” http://breezeim.com/blog/the-birds-and-the-bees-can%e2%80%99t-always-%e2%80%9cmake-it-happen%e2%80%9d http://breezeim.com/blog/the-birds-and-the-bees-can%e2%80%99t-always-%e2%80%9cmake-it-happen%e2%80%9d#comments Thu, 01 Apr 2010 19:50:14 +0000 Kristan Braziel http://breezeim.com/?p=1152

Finally!  A healthcare advertising message that is funny!  This campaign is brilliant.  Instead of taking itself too seriously, EMD Serono, the manufacturer of fertility drug Gonal-f, has launched a viral campaign that takes a serious medical condition and takes the taboo out of it a bit.  The videos, currently only on the web, are hilarious and are relatable, even for those of us who have not experienced infertility.  What couple hasn’t given two very different versions of the same reality they’ve both shared, as these two have in the video called, “A year and a half”?

The videos sends viewers to the website www.increaseyourchances.org, where they can click through and learn more about why 1 out of 8 couples have trouble conceiving.  No sterile images of a hospital where all your fertility procedures make your baby-making dreams come true.  No images of the previously-troubled couple at last walking off into the sunset, mom-to-be gently rubbing her baby bump.

These videos are at once effective and funny.  And brilliant.  My only suggestion is to get these on TV pronto.  These are too good not to share with the masses.

]]> http://breezeim.com/blog/the-birds-and-the-bees-can%e2%80%99t-always-%e2%80%9cmake-it-happen%e2%80%9d/feed 0 Clarity, Transparency & Simplicity http://breezeim.com/uncategorized/clarity-transparency-simplicity http://breezeim.com/uncategorized/clarity-transparency-simplicity#comments Wed, 31 Mar 2010 18:45:06 +0000 Steve Calkins http://breezeim.com/?p=1144

I hate being deceived. I think we all do.  Yet, we tolerate intentionally deceptive, misleading, and inaccurate language in  documents ranging from legislation to loan agreements.  This is often also true of marketing communications and advertising, where cleverness substitutes for imparting useful information, and entertainment directs our attention away from troublesome shortcomings of the product or service.  That’s not to say that you can’t be clever and communicate real, differentiating value at the same time — just look at the oft-cited Mac vs. PC ads.  The growth of online social networks, and the enhanced power of consumer-to-consumer, one-to-many communication may yet lead us toward more responsible, clear, useful and simple advertising.  Those companies that realize this and respond first may have an advantage.

Thanks to Valeria Maltoni for bringing this item to my attention via her site, Conversation Agent.

]]> http://breezeim.com/uncategorized/clarity-transparency-simplicity/feed 0 RT @mashable Flash Comes to th… http://breezeim.com/blog/rt-mashable-flash-comes-to-th http://breezeim.com/blog/rt-mashable-flash-comes-to-th#comments Tue, 30 Mar 2010 23:03:13 +0000 Steve Calkins http://breezeim.com/blog/rt-mashable-flash-comes-to-th RT @mashable Flash Comes to the iPad… At Least for Advertisers http://om.ly/haOT

]]> http://breezeim.com/blog/rt-mashable-flash-comes-to-th/feed 0 RT Smashing Magazine needs you… http://breezeim.com/blog/rt-smashing-magazine-needs-you http://breezeim.com/blog/rt-smashing-magazine-needs-you#comments Tue, 30 Mar 2010 16:42:36 +0000 Steve Calkins http://breezeim.com/blog/rt-smashing-magazine-needs-you RT Smashing Magazine needs your help: support them by buying the new eBook on web design… http://om.ly/hZmp

]]> http://breezeim.com/blog/rt-smashing-magazine-needs-you/feed 0 RT How the Social Media Really… http://breezeim.com/blog/rt-how-the-social-media-really http://breezeim.com/blog/rt-how-the-social-media-really#comments Tue, 30 Mar 2010 16:18:27 +0000 Steve Calkins http://breezeim.com/blog/rt-how-the-social-media-really RT How the Social Media Really Gets Made At Agencies http://om.ly/hZla

]]> http://breezeim.com/blog/rt-how-the-social-media-really/feed 0 Twitter Weekly Updates for 2010-03-28 http://breezeim.com/blog/twitter-weekly-updates-for-2010-03-28 http://breezeim.com/blog/twitter-weekly-updates-for-2010-03-28#comments Sun, 28 Mar 2010 19:46:00 +0000 Steve Calkins http://breezeim.com/blog/twitter-weekly-updates-for-2010-03-28 ]]> http://breezeim.com/blog/twitter-weekly-updates-for-2010-03-28/feed 0 @ Acquired. No, really. http:/… http://breezeim.com/blog/acquired-no-really-http http://breezeim.com/blog/acquired-no-really-http#comments Mon, 22 Mar 2010 23:12:17 +0000 Steve Calkins http://breezeim.com/blog/acquired-no-really-http @ Acquired. No, really. http://bit.ly/cqtBhB

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