Graphic Design and Medical Reporting… Odd Couple, or Just What the Doctor Ordered?

In today’s health-conscious world, where folks of all ages are struggling with obesity and diseases like heart disease and cancer are being diagnosed at an alarming rate, the general public is being encouraged to take a more active role in understanding their medical care. It’s becoming more commonplace for a patient-doctor relationship to be more of a partnership than ever before.

Technology, particularly the internet, has allowed patients to do their own research and gather information to take to their medical provider so they can work together in managing the patient’s health. All that knowledge and understanding comes to a grinding halt when it comes to patient lab reports, which are filled with terminology and abbreviations that have the lay person confused and usually concerned.

Enter a few designers into this medical world and voila! Leave it to a group of marketing and advertising professionals to give a make-over to some hum-drum reports, making them understandable, informative, and even appealing to the eye. My hope is that this catches on nation-wide so that everyone has the benefit of understanding what’s literally coursing through their veins.

Read the entire story in the Spark Report for more information.

This was posted by Kristan Braziel on Tuesday, January 11th, 2011 and is filed under Blog, Design, Healthcare, Media Team Blog, Misc, it contains the following tags .

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