what we do
It really comes down to two things:
Solving problems. And maximizing opportunities.
Achieving these outcomes requires the right skill set, insight and experience, and a well stocked toolbox.
These are some of the tools we use:
Discovery & Research.
Where are you now? We take the time to find out. Is your market where you think it is? We help make sense of the metrics, and determine which metrics make sense.
Goals.
Where do you want to be? We’ll get you there.
Brand.
What does the consumer believe about your company? What do your employees believe? We’ll show you how to go from mere “customer retention” to passionate “loyalty”.
Strategic Planning.
How will you get there? The answers aren’t always obvious. We’ll help anticipate problems and devise creative solutions.
Wood, plastic, carbon steel or glass? What you’re made of — your identity — your brand — is critical to your choice of tools.
You could be hitting the nail on head. But you may be hitting it with a wrench. Or the job may call for nuts and bolts instead of nails. Understanding the desired outcome helps you select the right combination of tools.
Working with your management team, we’ll help you understand where your best market opportunities lie, who your core customer really is (or should be!), what features and benefits prospective customers value most, what your “brand” really is, … all with the goal of making your marketing communication more effective, efficient, compelling, relevant and productive.
Creative.
Does your strategy call for compelling, eye-catching graphics? Beautiful photography? Award-winning writing? Elegant and functional web design? Attention-grabbing video? Whatever the need, Breeze has the talent and expertise to deliver.
Here are just a few of the creative services Breeze offers:
- Video Production
- Audio Production
- Copywriting
- Graphic Design
- Web Design
- Interactive and Rich Media Design
- Branding and Collateral
Interactive.
All marketing is becoming permission-based, as the technology empowered consumer increasingly selects and filters which marketing messages they consume. Breeze embraces the concept that, for many companies and brands, their future prosperity — indeed, their survival — depends upon reinventing themselves as media companies.
Working with strategic partner Clatterhead, Breeze is redefining social media marketing with a unique incentivized consumer-to-consumer SaaS tool that provides real-time analytics and a measurable ROI. In addition, Breeze is pioneering “branded entertainment ad units” — an interactive innovation that leverages the evolution in consumer empowerment and contextualizes brand messaging with content that consumers seek out and share.
Our “integrated” approach to the web means that you’ll get an online strategy that employs the right combination of interactive tools coupled with elegant, user-friendly, “form-follows-function” design. All built and implemented to industry best-practice standards, with comprehensive monitoring, reporting and analytics.
We have the solution to your interactive needs, including:
- Rich Media
- Online Video
- Search
- Social Media
- Web Design
- eCommerce
- Apps
- Mobile
Media.
Online, print, electronic? Traditional or non-? Our recommendations are consistent with your strategy. And we’ll manage the media campaigns — and reps — so you can attend to your business!
Consumers are savvier, more cynical and more empowered than ever before. We’ll help devise a strategy that integrates the tools of interactive and social media so that your message is available, current and relevant to your most desirable prospects.
Our recommendations will be consistent with your strategy and goals. We’ll develop media plans that are targeted, results-driven, efficient and effective. And remember, with extensive experience on the media selling side, we know exactly which buttons to push in order to get the most value.
Turn-key media services include:
- Interactive
- Televisions
- Radio
- Out-of-home
- Promotional
- Search
- Rich Media
